Uber
The goal of this research was to gather feedback on the concept of providing safety alert features within the current Uber Driver experience.
Behavior DNA
The aim of Behavior DNA was to brand and design the concept of identifying behavioral patterns and labeling users based on their interactions and behaviors while using a product.
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K.I.N.D
Community Based Participatory Design & Research Thesis project for for the Industrial Design Masters program at The Georgia Institute of Technology.
Michelin Kiosk
Aided Second Story team by creating a design to house interactive, physical, and digital objects within a kiosk to show off varying aspect so a Michelin tire. The aim of the project was to show off various performance aspects of a Michelin tire. The kiosk was displayed alongside Lexus vehicles which donned the tires. I used the lines of the Lexus brand to create the aesthetic of the kiosk.
STILL CURIOUS?
Here are a few more files to check out. Universal studios has a good mix of research methods including passive ethnography, role playing, one on one and contextual interviews.
Industrial Design has a number of projects that display user centered design principals, creative thinking.
SWOT Analysis:
Used to determine strengths, weaknesses, opportunities, and threats to the research problem in question.
Internal team members provided their feedback on a topic. The feedback collected via post it notes and categorized to find common areas of concern or strength. Strengths are generally used as leverage towards solving the issues.
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post it notes can be a great tool or a big waste of paper.
Persona Journey Mapping
Used to determine strengths
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